1. How much did Disney pay to acquire the rights to Star Wars from Lucas Film?
$4.05 billion (£2.5 billion)
2. Which other major studios/franchises did Disney acquire in 2006 and 2009 respectively?
Pixar and Marvel Studios
3. Why did Josh Dickey believe Disney was a good fit for Star Wars?
Because they have done a good job reviving Marvel and also made very successful films with Pixar therefore showing a good trend.
4. When did the UK introduce generous tax relief for the film indiustry?
2007 (Got better in 2011)
5. How much has Disney earned in tax rebates since 2007?
$170 million
6. How many people were employed at Pinewood studios when working on Star Wars The Force Awakens?
130
7. What is Matthew Vaughan's criticism of the UK's tax arrangement (include the full quotation)?
He believes we gain nothing from the tax breaks and it is bad for our economy.
“I think it’s crazy that we subsidise British movies with tax breaks but we don’t get any of that money back. We’re subsidising Hollywood. We’re service providers. We’re not an industry.”
8. How much was Harrison Ford paid to reprise his role as Han Solo?
$20-25 million9. How much money must the film make before its stars earn 'back end bonuses'? (A back end bonus is when an actor agrees to take a lower fee for staring in a film in return for a share of any profit a film makes over an agreed figure.)
$1 billion
10. How much did The Force Awakens take globally on its opening weekend?
$529 million11. Which 5 major companies have signed tie in deals with the film?
Pepsi, Burger King, M&MS/Mars, Hasbro and Kellogg’s
12. How was the White House linked with the film?
There was a white house screening and a stormtrooper attended a conference.13. The article states "only finite resources for a movie like The Force Awakens are screens and seats: you cannot force four buttocks into one movie seat." What solution have cinemas dreamt up to cope with this problem?
Providing many more screenings, almost 24 hours a day with some from 3-5am
14. How many screens are being used for saturation play (placing a film on virtually every screen in a cinema)?
250015. What is the % rise in box office takings thanks to Star Wars?
512%16. How is the box office split between 2D, 3D and IMAX?
54% 2D 36% 3D 10% IMAX
17. How many mentions has the film had on Weibo?
700,00018. When does the film open in China?
9 January 201619. How was the film promoted to China in October 2015?
Flying in 500 stormtroopers to stand on the Great Wall of China.20. What other marketing strategy has been used?
Getting famous Chinese pop stars to introduce the trailers.
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