1. How much did Disney pay to acquire the rights to Star Wars from Lucas Film?
$4.05 billion (£2.5 billion)
2. Which other major studios/franchises did Disney acquire in 2006 and 2009 respectively?
Pixar and Marvel Studios
3. Why did Josh Dickey believe Disney was a good fit for Star Wars?
Because they have done a good job reviving Marvel and also made very successful films with Pixar therefore showing a good trend.
4. When did the UK introduce generous tax relief for the film indiustry?
2007 (Got better in 2011)
5. How much has Disney earned in tax rebates since 2007?
$170 million
6. How many people were employed at Pinewood studios when working on Star Wars The Force Awakens?
130
7. What is Matthew Vaughan's criticism of the UK's tax arrangement (include the full quotation)?
He believes we gain nothing from the tax breaks and it is bad for our economy.
“I think it’s crazy that we subsidise British movies with tax breaks but we don’t get any of that money back. We’re subsidising Hollywood. We’re service providers. We’re not an industry.”
8. How much was Harrison Ford paid to reprise his role as Han Solo?
$20-25 million9. How much money must the film make before its stars earn 'back end bonuses'? (A back end bonus is when an actor agrees to take a lower fee for staring in a film in return for a share of any profit a film makes over an agreed figure.)
$1 billion
10. How much did The Force Awakens take globally on its opening weekend?
$529 million11. Which 5 major companies have signed tie in deals with the film?
Pepsi, Burger King, M&MS/Mars, Hasbro and Kellogg’s
12. How was the White House linked with the film?
There was a white house screening and a stormtrooper attended a conference.13. The article states "only finite resources for a movie like The Force Awakens are screens and seats: you cannot force four buttocks into one movie seat." What solution have cinemas dreamt up to cope with this problem?
Providing many more screenings, almost 24 hours a day with some from 3-5am
14. How many screens are being used for saturation play (placing a film on virtually every screen in a cinema)?
250015. What is the % rise in box office takings thanks to Star Wars?
512%16. How is the box office split between 2D, 3D and IMAX?
54% 2D 36% 3D 10% IMAX
17. How many mentions has the film had on Weibo?
700,00018. When does the film open in China?
9 January 201619. How was the film promoted to China in October 2015?
Flying in 500 stormtroopers to stand on the Great Wall of China.20. What other marketing strategy has been used?
Getting famous Chinese pop stars to introduce the trailers.
Wednesday 30 December 2015
Friday 11 December 2015
Distribution - What is it?
Distribution - What is it?
What is distribution?
What part of the supply chain is distribution?
What part of the supply chain is distribution?
Third part of the film supply chain
What is distribution often referred to as?
The invisible art
What does 'vertical integration' mean when discussing distribution?
Vertical integration is where the three stages are seen as part of the same larger process, under the control of one company.
Why isnt 'vertical integration' so common in the independent sector?
Producers tend not to have long-term economic links with distributors, who likewise have no formal connections with exhibitors.
What three stages are involved in the independent sector?
Licensing, marketing and logistics
Licensing
What is licencing?
Licensing is the process by which a distributor acquires the legal right to exploit a film.
What are the two levels of licencing?
International and local distribution
What is the advantage of being a major US studio?
They generally have their own distribution offices in all major territories.
What three different types of rights can you acquire on a local level?
Theatrical rights, video rights and TV rights
What are royalties?
The money that the producer will be given from the distributor.
What is the most effective way to increase interest in a film?
To launch it theatrically (in the cinema).
How long does it take for a film to reach 'free to air' TV?
Two years
Marketing
What are the two key questions surrounding the marketing of a film?
What are the two key questions surrounding the marketing of a film?
When? and how?
What day are films typically released on?
Fridays
What will a distributor look at before releasing a film on a Friday?
They will look to see if many other films are coming out that weekend.
What is a 'light' week in terms of distribution?
When there are not many films being released.
What does it mean to 'position' a film distinctively?
Release it when there are no other films with similar stories, country of origin and theme.
Why has this become increasingly difficult in the UK?
Because most weekends 10 films are being released making the market saturated.
What are P&A?
Prints and advertising
How much can P&A cost?
From £1000 to over £1 million for a release in the UK.
Marketing - Prints and Adverts
Typically how many prints will a 'specialised' film have?
10 prints
How many will mainstream films have?
200 prints
What is a key factor in developing the profile of a film?
Favourable press response
How else can awareness of a film be raised?
Advertising in magazines, national and local newspapers, posters, billboards.
Why is distribution in the UK seen as risky?
The cost of print advertising in the UK is high compared to other countries making it more risky.
Why are companies looking towards viral marketing?
Because it is a more cost effective way to communicate with audiences.
What are the benefits of a 'talent visit'
Supports the film, usually the director and actors get a lot of coverage.
Logistics
In the pre digital film age what was a distributor responsible for?
In the pre digital film age what was a distributor responsible for?
It is the responsibility of the distributor to arrange the transportation of the film to the cinema, as part of its wider coordination of print use across the UK. Logistics represents the phase of distribution at its most basic - supplying and circulating copies of the film to theatres, of tapes and DVDs to shops and video rental stores, and managing the effectiveness of the supply.
How much does a 35mm print typically cost?
£1000
How many reals is a typical feature print?
5 or 6
Why do 35mm prints get damaged?
Because they get put in and taken out of projectors so often.
Where are prints stored?
The UK's central print warehouse in West London.
How long did a theatrical release used to last?
Up to 6 months.
Digital Distribution
When did digital distribution begin in the UK?
When did digital distribution begin in the UK?
2005
Name two advantages of digital distribution
More cost effective and easier to deliver the film to cinemas.
Which countries adopted digital distribution early and why?
China and Brazil
How many screens were digital in 2005 and how many are now (you'll need to google this)
211 screens and now over 90%
Why has digital distribution radically altered the operating model of distributors?
The comparatively low cost of film copies and additional logistical effectiveness of digital distribution provide the distributor with greater flexibility.
What has happened to the typical release period for a film?
Dropped from 3-6 months to 1-3 months.
What is a loss leader (google it) and why are companies using the Cinema as a potential loss leader?
A product sold at a loss to attract customers and companies use the cinema like this because it gets attention and will sell more DVDs and other products.
Monday 7 December 2015
What significance does the continuing development of digital media technology have for media institutions and audiences?
What significance does the continuing development of digital media technology have for media institutions and audiences?
The significance of the continuing development of digital media technology has on media institution and audiences is huge. Computers are now the most used piece of equipment in film making for being used for editing, marketing, distribution, CGI and a lot more. The development of the technology in media has been very obvious being shown in films getting better every year.
The production of the Mad Max scenes are usually shot while on the move in bumpy terrain, the cameras were mounted on cars which although it was smooth would be impossible for old cameras because they would be analogue and has a lot more parts that could go wrong with just a bit of movement. In Mad Max the cameras used were Arri Alexas, Canon 5Ds and Olympus P5s. The Arris were a lot bigger than the 5D and P5 cameras and obviously had much better quality but the director George Miller wanted to get shots which normal cameras could not get, so he sacrificed a bit of quality to have more exciting and different shots. The quality of the scenes was not noticeable because the clips were cut in and out so quickly the eye could not tell. The lenses used were Panavision Primo Lenses which are very expensive but produce the finest quality. Another great piece of equipment used in the production of Mad Max is the edge arm, it is used to get the camera closer to the action and takes three people to operate. A great example of it's usage is when the camera goes across the car, zooms into the window and then zooms back out while panning all while travelling at high speeds; This scene is very impressive because it would usually be impossible but new technology was used to make the film feel more raw and closer to the action. The significance of this part of film making is huge it effects nearly everything in the end product.
The post production of films have changed completely over the last century. Computers give many new features that film makers did not have or have made the process much easier, one of the biggest if not the biggest feature is editing. Films such as Mad Max: Fury Road are great examples of how technology has evolved to create breathtaking scenes which rely heavily on how it is edited. For example it is now a lot easier to create a fast flowing action sequence cutting from one clip to another in less than a second, before this would be extremely time consuming and cost a lot. This therefore has an effect on saving time and money. Mad Max's action scenes are fantastic the way in which everything works together, the editing shows this brilliantly cutting from one breathtaking scene to another. For example when the war rig is being chased by Immortan Joe and his army the scenes start slowly as he gets closer and start moving very quickly when they start fighting and the action begins. This editing gives the audience a rush and gets them invested in the action of the film because it seems more exciting and fast paced. CGI is used a lot in Mad Max but the stunts themselves are all real, the CGI was only used for removing wires and safety equipment and exaggerating the landscape. CGI has brought a whole new side to film making that was not possible 50 years ago, alien landscapes and surreal monsters and much more is now possible in films. The film industry went through a phase of using far too much CGI and making the films look too fake and over the top. Post production has improved a lot due to new technology and I would argue it has made better films for audiences because the overall effect is more immersive and believable because of special effects
The marketing of films has changed dramatically due to technology improving. Although traditional methods are still used such as trailers before a movie starts, TV adverts and posters technological advances are still making more and more ways to market films such as posting trailers online with websites such as YouTube, this creates hype for the film and a well marketed film will get multiple millions of views on YouTube for example the Mad Max: Fury Road trailer has 3.5 million views. Social media is probably the biggest marketing tool after the traditional methods, the use of viral marketing creates many opportunities for small films which have even smaller marketing budgets. A great example is Ex-Machina who set up a Tinder account which talked to people with artificial intelligence and then sent a link to the Ex-Machina Instagram account. This caused a big stir on whether this was right or wrong and in turn created huge media attention, this gave a lot of free advertising and is regarded as a great marketing move. This goes to show that you do not need millions for a good marketing campaign like you used to. For the audience technology let's them see the trailers on demand and find out more information on the film with social media websites such as Twitter where movie studious post live updates, for example Mad Max's filming was tweeted as they were doing it creating more hype for the movie. Social media adds a more personal touch and let's the film industry talk to the consumers, this is great because it gives a free marketing platform for companies and free entertainment for consumers.
Distribution seems on the surface to be the same as it always was but with the introduction of video on demand services such as Netflix and Amazon Prime as well as video hosting services like YouTube the film industry has completely changed. After the illegal steaming of video the film industry had been looking for an answer, VOD came along offering consumers a multitude of films and series for a low price every month. All people wanted was an easy way to get films and illegally downloading was easier than going somewhere to buy a DVD. The fact that people did not want to go to a shop and manually get a DVD was seen by entrepreneurs as an opportunity. People do not mind paying a small fee to watch a wide array of movies easily, this created a whole industry around video on demand. Companies such as Netflix have made multi millions and now others are joining in such as Disney's service with all of their films on it. This benefits the film industry massively by getting paid to put films on a service like this and not losing out to pirate copies. The consumer is getting cheap quality content which is all they want making both sides happy. YouTube is a video hosting service where if the video has adverts before it can make you money. This is an option for distributing films, although it is doubtful it will make a lot of money from just adverts there is also an option to sell movies on YouTube so people can download them. Film makers do not only have the one option of cinema now and can distribute their content freely cutting out the middle man, this development in technology opens many doors for small films and big films alike. The consumer now gets content from anywhere with an internet connection and the film industry has a wider audience and more options to choose from. The positive effects are huge in this field for both consumer and creator.
In conclusion the continuing development of digital media technology has a huge significance for media institutions and audiences, as proven by examples such as Mad Max and Ex-Machina. Technological innovation has made it possible for small films to do well and for big films to do better as well as offering better services to consumers and more ways to watch films. Technological advances in digital media are definitely positive and encourage growth in the film making industry.
The significance of the continuing development of digital media technology has on media institution and audiences is huge. Computers are now the most used piece of equipment in film making for being used for editing, marketing, distribution, CGI and a lot more. The development of the technology in media has been very obvious being shown in films getting better every year.
The production of the Mad Max scenes are usually shot while on the move in bumpy terrain, the cameras were mounted on cars which although it was smooth would be impossible for old cameras because they would be analogue and has a lot more parts that could go wrong with just a bit of movement. In Mad Max the cameras used were Arri Alexas, Canon 5Ds and Olympus P5s. The Arris were a lot bigger than the 5D and P5 cameras and obviously had much better quality but the director George Miller wanted to get shots which normal cameras could not get, so he sacrificed a bit of quality to have more exciting and different shots. The quality of the scenes was not noticeable because the clips were cut in and out so quickly the eye could not tell. The lenses used were Panavision Primo Lenses which are very expensive but produce the finest quality. Another great piece of equipment used in the production of Mad Max is the edge arm, it is used to get the camera closer to the action and takes three people to operate. A great example of it's usage is when the camera goes across the car, zooms into the window and then zooms back out while panning all while travelling at high speeds; This scene is very impressive because it would usually be impossible but new technology was used to make the film feel more raw and closer to the action. The significance of this part of film making is huge it effects nearly everything in the end product.
The post production of films have changed completely over the last century. Computers give many new features that film makers did not have or have made the process much easier, one of the biggest if not the biggest feature is editing. Films such as Mad Max: Fury Road are great examples of how technology has evolved to create breathtaking scenes which rely heavily on how it is edited. For example it is now a lot easier to create a fast flowing action sequence cutting from one clip to another in less than a second, before this would be extremely time consuming and cost a lot. This therefore has an effect on saving time and money. Mad Max's action scenes are fantastic the way in which everything works together, the editing shows this brilliantly cutting from one breathtaking scene to another. For example when the war rig is being chased by Immortan Joe and his army the scenes start slowly as he gets closer and start moving very quickly when they start fighting and the action begins. This editing gives the audience a rush and gets them invested in the action of the film because it seems more exciting and fast paced. CGI is used a lot in Mad Max but the stunts themselves are all real, the CGI was only used for removing wires and safety equipment and exaggerating the landscape. CGI has brought a whole new side to film making that was not possible 50 years ago, alien landscapes and surreal monsters and much more is now possible in films. The film industry went through a phase of using far too much CGI and making the films look too fake and over the top. Post production has improved a lot due to new technology and I would argue it has made better films for audiences because the overall effect is more immersive and believable because of special effects
The marketing of films has changed dramatically due to technology improving. Although traditional methods are still used such as trailers before a movie starts, TV adverts and posters technological advances are still making more and more ways to market films such as posting trailers online with websites such as YouTube, this creates hype for the film and a well marketed film will get multiple millions of views on YouTube for example the Mad Max: Fury Road trailer has 3.5 million views. Social media is probably the biggest marketing tool after the traditional methods, the use of viral marketing creates many opportunities for small films which have even smaller marketing budgets. A great example is Ex-Machina who set up a Tinder account which talked to people with artificial intelligence and then sent a link to the Ex-Machina Instagram account. This caused a big stir on whether this was right or wrong and in turn created huge media attention, this gave a lot of free advertising and is regarded as a great marketing move. This goes to show that you do not need millions for a good marketing campaign like you used to. For the audience technology let's them see the trailers on demand and find out more information on the film with social media websites such as Twitter where movie studious post live updates, for example Mad Max's filming was tweeted as they were doing it creating more hype for the movie. Social media adds a more personal touch and let's the film industry talk to the consumers, this is great because it gives a free marketing platform for companies and free entertainment for consumers.
Distribution seems on the surface to be the same as it always was but with the introduction of video on demand services such as Netflix and Amazon Prime as well as video hosting services like YouTube the film industry has completely changed. After the illegal steaming of video the film industry had been looking for an answer, VOD came along offering consumers a multitude of films and series for a low price every month. All people wanted was an easy way to get films and illegally downloading was easier than going somewhere to buy a DVD. The fact that people did not want to go to a shop and manually get a DVD was seen by entrepreneurs as an opportunity. People do not mind paying a small fee to watch a wide array of movies easily, this created a whole industry around video on demand. Companies such as Netflix have made multi millions and now others are joining in such as Disney's service with all of their films on it. This benefits the film industry massively by getting paid to put films on a service like this and not losing out to pirate copies. The consumer is getting cheap quality content which is all they want making both sides happy. YouTube is a video hosting service where if the video has adverts before it can make you money. This is an option for distributing films, although it is doubtful it will make a lot of money from just adverts there is also an option to sell movies on YouTube so people can download them. Film makers do not only have the one option of cinema now and can distribute their content freely cutting out the middle man, this development in technology opens many doors for small films and big films alike. The consumer now gets content from anywhere with an internet connection and the film industry has a wider audience and more options to choose from. The positive effects are huge in this field for both consumer and creator.
In conclusion the continuing development of digital media technology has a huge significance for media institutions and audiences, as proven by examples such as Mad Max and Ex-Machina. Technological innovation has made it possible for small films to do well and for big films to do better as well as offering better services to consumers and more ways to watch films. Technological advances in digital media are definitely positive and encourage growth in the film making industry.
Thursday 12 November 2015
(Nearly) 100 Mad Max Facts
Pre Production
- Mark Sexton was hired to create 3500 storyboards
- Directed by George Miller
- Original Mad Max also directed by George Miller
- They started off by planning to shoot in 3D but ended up filming in 2D
- As they were preparing to shoot the film there was still no script but this was not a problem as the movie's feel completely relied on the action rather than dialogue.
- Liam Fountain auditioned for the role of Max but lost it to Tom Hardy
- Liam Fountain previously played Max in a short film set between the first and second movies
- The storyboards were finished before the script and showed exactly how everything was meant to happen which is unusual
- Fiona Crawford was appointed as the producer
- The Iraq war stopped filming in Namibia starting in 2003.
- Filming was delayed twice
- Producers Warner Bros panicked just before they started filming as there was no script, however the director was not happy with the quality
- The stars such as Tom Hardy signed up to be in the film in 2009
- The film was meant to be filmed in Australia but it rained which is never good when you are trying to film in a desert trying to create a world that is in a drought
- The film was originally going to be shot in 3D
Production
- The camera used most often was the Alexa Plus
- Smaller cameras were tested such as the Canon 5D but were obviously not up to the same quality as the big cameras, they were still used for a start because they were perfect for people to hold while in the cars however the edge arm was introduced when it got too expensive to edit camera men out of the cars.
- The cameras had to be waterproof and dust proof because of the desert.
- The initial approach to shooting Mad Max: Fury Road was based on a single camera philosophy - the idea that somewhere on the set is a single perfect spot for the camera to record that scene.
- Margaret Sixel was the film editor.
- Charlize Theron and Tom Hardy did not get on and ended up ignoring each other on set
- Theron shaved her head for the role of Furiosa and had to wear a wig while filming A Million Ways to Die in The West
- Weather was a huge pain while shooting the film multiple delays were due to this
- 80% of the effects in the film are real such as the car stunts and crashes
- Mel Gibson (who played Max Max in the older films) was going to be a drifter but it ended up never happening
- The shoot took 6 months
- 150 vehicles were used
- 6 cameras were used
- The cars were brought together by the production designer Colin Gibson and his team
- The special effects supervisors Andy Williams and Dan Oliver made sure the stunts looked even better
- The stunt co-ordinator Guy Norris had his hands full with how many stunts there were in the movie
- The film was shot in Namibia and Australia
- Filming concluded on 17th December 2012
- In November 2013 they had to go back and reshoot some scenes
- The crew filmed in Namibia for 4 months
Post Production
- 480 hours of video were handed to the editor and the final movie was only 2 hours long
- The movie consists of 2700 individual shots
- All important things were usually kept in center frame
- George Miller was very strict about where the cross hares went and demanded it be on the important thing in a scene.
- The movie employed the “Eye Trace” editing technique that lets you guide the viewers eye and make them look where you want. By using motion in frame and/or positioning critical points of focus in successive shots to fall on a natural or comfortable area of the screen.
- Hundreds of visual effects artists led by Andrew Jackson took on the mammoth task
- Finally more than 2000 visual effect shots were created
- Colourist Eric Whipp added in new detailed skies and made the whole film more gritty
- Visual effects company Lloura took on most of the effects
- Method Studious and BlackGinger were companies that also took on a smaller part of the work load
- A lot was spent on TV adverts, $7.5 million was spent on 957 national airings across 42 networks led by MTV and Comedy Central.
Thursday 5 November 2015
Monday 2 November 2015
Friday 30 October 2015
Essay: Why Did Ex Machina Succeed At The Box Office?
Why did Ex Machina Succeed at the box office?
Ex Machina did very well at the box office considering it is a low budget British film. Analysing how the film was made and advertised could explain its success. It did not have any big action scenes or big actors. The film is sci-fi obviously shown by its futuristic ideas and science. It is also considered British so is surprising it did so well with such a small budget, usually only large budget films make a profit and this is one of only a few exceptions. Alex Garland made his directing debut with this film as well as writing it. Garland knew the film would not appeal to a mainstream audience but to film aficionados. The creation of the film was very different to most big films using almost no CGI/SFX. The stars of the film were relatively unknown and had only been in a few films and TV series between them. The stars were Domhnall Gleeson as Caleb, Oscar Isaac as Nathan and Alicia Vikander as Ava, these actors were the only ones on screen for more than a few minutes throughout the whole film. As said before they are unknown but Gleeson will be a character in the upcoming Star Wars movie which will catapult him into fame.
As said in the introduction Ex Machina is a low budget, British film. Garland directed the film with that budget and managed to pull it off, it made approximately $36.9 million at the box office worldwide, it managed to gross $3.8 million in the UK and over $25.4 million in America. This was unexpected as it was not like most profitable films because it had unusual themes that do not usually appeal to the mainstream audiences. The film was produced by a number of small studios as none of them had sufficient funds to do it on their own these included DNA Films, Film4 and Scott Rudin Productions. DNA Films was founded by Andrew Macdonald and Duncan Kenworthy. They have produced several other films such as Dredd, trainspotting and 28 days later all making a profit, they are well known as one of the biggest film production companies in the UK. They all worked together to get the $15 million budget and finally achieved it, setting the movie in motion and was finally released in January 2015. It won a Jury Prize at the 2015 Gerardmer Film Festival.
Alex Garland started thinking about the movie and it’s pre production after he had always been interested in AI and always had conversations with his friends on whether robots could ever be sentient, when he used his first computer he sometimes felt like it had it’s own mind which further added to this idea. The conversations with his friends were what got him to really look at it in detail and found it to be very interesting. This inspire Garland to sit down and write about AI, he later came back to finish it calling it ‘Ex Machina’. The science in Ex Machina is mostly sound apart from the made up AI which has not been worked out yet, this brought in a new crowd that enjoyed the science part of the movie.But not just the niche viewers were intrigued by his film, the futuristic nature of the film showing his view of how the world could be one day interested many more people and brought even more to watch his film.
The producers Andrew Macdonald and Allon Reich did a great job keeping on schedule and on budget, they only took 4 weeks to complete filming. The locations used were Pinewood Studios and two weeks at Landscape Hotel in Valldalen Norway and lastly the Bloomberg Head Office in London was used for the opening scene. The cameras used were digital 4K and a great effort was put towards preventing fluorescent light often used in sci-fi movies, to get around this they used 15,000 mini-tungsten pea bulb lights. The locations were relatively simple but gave off a great effect, the Landscape Hotel looked fantastic in the movie with the futuristic building fitting right into the sci-fi theme.It was filmed in digital 4K to give a great image quality without spending hundreds of thousands on cameras. Most of the shots were long compared to other movies which therefore made editing slightly quicker. It was shot with no special effects or green screens, all of the effects were added in later but they filmed the same scene twice one with Ava wearing a robot suit and one without her in shot so they could make her insides look see through and futuristic.
Post production was very different to any big film using almost no CGI. The film was originally released on four screens in the US with a 1 hour 59 minutes run time. Eventually they increased to 1200 screens and after the Avengers was at the cinema it climbed to 2000 screens all with almost no marketing. One of the main reasons this low budget movie succeeded was its small yet clever marketing, at a festival they set up a tinder account that was a robot and got people to interact with it which then led to an Instagram account advertising Ex Machina. This was widely criticised but in turn created a lot of media attention and therefore made more people want to watch the film. The marketing team also released an app where Ava could draw your face which was not as popular as the tinder stunt but still helped. The film was released perfectly as Avengers was released at the same time so people went to see the Avengers and also saw Ex Machina or saw a poster and decided to go again another time. This pushed the profits hugely, word of mouth was also huge adding to the number of people watching the film.
People find its success very surprising because it is a low budget film which has some actual science in it and does not go along with the normal ‘happy ending’ nearly all Hollywood movies have. The movie has gone more for an artistic approach than make money at all costs with a realistic ending. Nearly all movies that do this never even break even so the fact that Ex Machina made a big profit (for a small film) is incredible. The combination of great free marketing and a brilliantly made film made it the success it is.
Friday 9 October 2015
Self Representation
Self Representation
Makers
Being creative is firmly in the Mainstream today. From photography to art, craft, music, film and blogging – everyone is curating online!
Everyone is a creator now, and Makers are the new Tumblr Kids as everyone is creating original content online and sharing it on social media; while many are also getting hands-on creative at home. So from DIY furniture and art to animation, there’s an explosion of creativity across the Mainstream – just don’t confuse it with Leading Edge career Creatives, these guys are doing it for themselves!
Places I shop:
People I admire/role models:
Casey Neistat, he is a YouTuber and film maker. He made a TV series and a few short films. I chose him because he does not do things like others and is a great example of why you should try to be different. He also creates great short movies which are thought provoking and inspiring.
I admire Lewis Hamilton because he has come from the bottom with almost no money to one of the most successful F1 drivers ever as well as being one of the highest paid sportsman ever. He can at times be over confident but his persistence inspires me as he started off relatively poor compared to all other F1 drivers that have rich parents making it easier to get into the sport.Wednesday 7 October 2015
British Film Industry Questions
- What % of global box office was the British film industry responsible for?
- What was this % in 2009?
- What might this change indicate about British film?
- What films have been responsible for this change?
- What % of the British film industry makes a profit?
- What % of Hollywood films make a profit?
- How does that % differ between £2m and £10m budget British films?
- What might we infer from this difference?
- Which age group makes up the largest % of UK cinema goers?
- Why do you think this might be?
- Which 'type' of film has seen an 18% drop in attendance?
- Within that 'type' which genre has seen the biggest fall?
- What did Charles Grant put this decline down to?
- Who is Paul Greengrass?
- How did he describe the British film industry?
- What did a BFI spokesperson say was the point of less profitable low budget British films?
- What was the budget for Filth and how much money did it take?
- What advantage did James McEvoy feel £100m films have over low budget films?
- What is VOD?
- What % increase did VOD see last year?
- What impact might VOD have on distributers and Studios?
- What impact has it had on Blockbuster rental stores?
- What was unique about Ben Wheatleys 'A Field In England'?
- What does director of The Machine Caradog James think is the toughest part of film making?
- Why have rules been relaxed on what makes a film 'British'?
- How has the use of visual effects in films been encouraged?
- Name five of these rules and link them to The Kings Speech, Kill List, The World's End
- What rules has chancellor George Osbourne announced for tax on British films?
- What is the highest grossing film in UK box office history?
- How much has it taken and how many screens was it available on?
- What % of global box office was the British film industry responsible for?
The British film industry takes 13.5% of all film earnings in the world.
2. What was this % in 2009
The British film industry took only 7% in 2009.
3. What might this change indicate about the British film industry?
This would indicate that the films being produced by our industry are better quality than they were a few years back and therefore are getting more sales.
4. What films have been responsible for this change?
The films that were responsible for this change include: Slumdog Millionaire, Skyfall, The King's Speech and The Woman in Black.
5. What % of the British film industry makes a profit?
Only 7% of the British film industry makes a profit.
6. What % of Hollywood films make a profit
Around 17% of Hollywood produced films make a profit.
7. How does that % differ between £2m and £10m budget films?
Lower budget films were less likely to make a profit at only 4% while 17% of films that cost 10m or more were making their money back.
8. What might we infer from this difference?
Big budget films always have a bigger distribution than smaller ones therefore there is more opportunity for people to see them. The public prefer higher budget better finished films which are therefore the more expensive ones. This is how the bigger films get more money, in conclusion the more polished product gets more sales and therefore a bigger profit.
9. Which age group makes up the largest % of UK cinema goers?
The age group that goes to the cinema most is currently over-45s, 36% of them visit the cinema where as only 25% do from the 15-24 age group.
10. Why do you think this might be?
I believe there are two reasons the first being there are more films aimed at older audiences and the second biggest reason being people tend to use VOD (video on demand) a lot more to watch films. This is because it is cheaper and there is usually a much bigger choice although the films could be older.
11. Which 'type' of film has seen an 18% drop in attendance?
3D films have dropped in attendance in the last few years.
12. Within that 'type' which genre has seen the biggest fall?
Family films have had the biggest drop because people do not think paying the extra for a whole family is worth it.
13. What did Charles Grant put his decline down to?
Charles Grant said the attendance at 3D films like Brave and Madagascar 3 could be down to the families' need to save money. The parking and several tickets along with the 3D premium. He also said big event movies such as superman will be successful in 3D.
14. Who is Paul Greengrass?
He is a British film director.
15. How did he describe the British filmindustry?
He said that the figures do not tell the whole story, he described the British film industry as a success story and predicted it would continue its growth. He compares our 17% for higher budget films to Hollywood's profitability.
16. What did a BFI spokesperson say was the point of less profitable low budget British films?
The BFI spokesperson said the 7% figure included "tiny budget films that, while commercial success is always hoped for, are successful and beneficial to the industry for other reasons like skills and training development and the artistic and cultural importance".
17. What was the budget for Filth and how much money did it take?
Filth made £4m atthe box office which was more than twice its budget.
18. What advantage did James McEvoy feel $100m films have over low budget films?
He said that $100m (£61m) films that sometimes are not very good had an advantage over smaller films because they had a huge budget to sell the film.
19. What is VOD?
Video on demand (VOD) are applications which allow users to select and watch video content when they choose to, rather than having to watch at a specific broadcast time.
20. What % increase did VOD see last year?
The VOD market has increased by 50% last year.
21. What impact might VOD have on distributors and studios?
VOD could change everything because the distributors and studios might become less important.
22. What impact has it had ob Blockbuster rental stores?
It has had a fatal impact on Blockbuster rental stores. As VOD becomes cheaper and more readily available people will happily sit at home and pick a movie rather than going to a store.
23. What was unique about Ben Wheatley's 'A Field in England'?
The film was the first UK movie to be released simultaneously in cinemas, on DVD, on TN and through VOD. 24. What does the director of the Machine Caradog James think the toughest part of film making is?
The director believes..............................
25. Why have rules been relaxed on what makes a film 'British'?
Rules have been relaxed because it creates more films which are labelled British and this makes our film industry look bigger and better as well as the government get more money from tax.
26. How has the use of visual effects in films been encouraged?
The use of visual effects has been encouraged by films that use it a lot, such as Michael Bay films. These films make huge amounts of money with out having any real good story it is just big explosions and girls.
27.
2. What was this % in 2009
The British film industry took only 7% in 2009.
3. What might this change indicate about the British film industry?
This would indicate that the films being produced by our industry are better quality than they were a few years back and therefore are getting more sales.
4. What films have been responsible for this change?
The films that were responsible for this change include: Slumdog Millionaire, Skyfall, The King's Speech and The Woman in Black.
5. What % of the British film industry makes a profit?
Only 7% of the British film industry makes a profit.
6. What % of Hollywood films make a profit
Around 17% of Hollywood produced films make a profit.
7. How does that % differ between £2m and £10m budget films?
Lower budget films were less likely to make a profit at only 4% while 17% of films that cost 10m or more were making their money back.
8. What might we infer from this difference?
Big budget films always have a bigger distribution than smaller ones therefore there is more opportunity for people to see them. The public prefer higher budget better finished films which are therefore the more expensive ones. This is how the bigger films get more money, in conclusion the more polished product gets more sales and therefore a bigger profit.
9. Which age group makes up the largest % of UK cinema goers?
The age group that goes to the cinema most is currently over-45s, 36% of them visit the cinema where as only 25% do from the 15-24 age group.
10. Why do you think this might be?
I believe there are two reasons the first being there are more films aimed at older audiences and the second biggest reason being people tend to use VOD (video on demand) a lot more to watch films. This is because it is cheaper and there is usually a much bigger choice although the films could be older.
11. Which 'type' of film has seen an 18% drop in attendance?
3D films have dropped in attendance in the last few years.
12. Within that 'type' which genre has seen the biggest fall?
Family films have had the biggest drop because people do not think paying the extra for a whole family is worth it.
13. What did Charles Grant put his decline down to?
Charles Grant said the attendance at 3D films like Brave and Madagascar 3 could be down to the families' need to save money. The parking and several tickets along with the 3D premium. He also said big event movies such as superman will be successful in 3D.
14. Who is Paul Greengrass?
He is a British film director.
15. How did he describe the British filmindustry?
He said that the figures do not tell the whole story, he described the British film industry as a success story and predicted it would continue its growth. He compares our 17% for higher budget films to Hollywood's profitability.
16. What did a BFI spokesperson say was the point of less profitable low budget British films?
The BFI spokesperson said the 7% figure included "tiny budget films that, while commercial success is always hoped for, are successful and beneficial to the industry for other reasons like skills and training development and the artistic and cultural importance".
17. What was the budget for Filth and how much money did it take?
Filth made £4m atthe box office which was more than twice its budget.
18. What advantage did James McEvoy feel $100m films have over low budget films?
He said that $100m (£61m) films that sometimes are not very good had an advantage over smaller films because they had a huge budget to sell the film.
19. What is VOD?
Video on demand (VOD) are applications which allow users to select and watch video content when they choose to, rather than having to watch at a specific broadcast time.
20. What % increase did VOD see last year?
The VOD market has increased by 50% last year.
21. What impact might VOD have on distributors and studios?
VOD could change everything because the distributors and studios might become less important.
22. What impact has it had ob Blockbuster rental stores?
It has had a fatal impact on Blockbuster rental stores. As VOD becomes cheaper and more readily available people will happily sit at home and pick a movie rather than going to a store.
23. What was unique about Ben Wheatley's 'A Field in England'?
The film was the first UK movie to be released simultaneously in cinemas, on DVD, on TN and through VOD. 24. What does the director of the Machine Caradog James think the toughest part of film making is?
The director believes..............................
25. Why have rules been relaxed on what makes a film 'British'?
Rules have been relaxed because it creates more films which are labelled British and this makes our film industry look bigger and better as well as the government get more money from tax.
26. How has the use of visual effects in films been encouraged?
The use of visual effects has been encouraged by films that use it a lot, such as Michael Bay films. These films make huge amounts of money with out having any real good story it is just big explosions and girls.
27.
- Name five of these rules and link them to The Kings Speech, Kill List, The World's End
- What rules has chancellor George Osbourne announced for tax on British films?
- What is the highest grossing film in UK box office history?
- How much has it taken and how many screens was it available on?
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